Multi-Channel Retailing

Get your brand out there!

Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces & social media.

Yes, the marketplaces will command some of your margin, but they’ll introduce you to new customers you otherwise may never have reached on your own. The diagram below illustrates the integration pathway when using multiple sales channels:

Most marketplaces make software freely available to integrate your shopping cart with them.

Many marketplaces will have some specific requirements. The Iconic for example, requires that each order we ship on your behalf is packed in their branded satchel and includes one of their branded thank-you cards.

Using either a unique prefix in your order reference or a specific range of reference numbers, our system is able to identify where each of your orders originated from and then automatically add any specific marketing collateral and/or packaging instructions for you.

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